Podcast Listening Up 40% in the UK

16 08 2007

RAJAR (acronym for Radio Joint Audience Research, a group dedicated to measuring radio audiences in the UK) reports that 2.7 million adults in the UK, or 18.3 percent of owners of mp3 players in the UK, listen to podcasts on their portable devices. That’s up 40% from 1.9 million (or 14.8 per cent of mp3 player owners) last year, and both numbers don’t account for adults who listen to podcasts on their computers only.

The release also purports that “a number of traditional print journalism brands have moved into podcasting to increase their reach”, which is something we and many others have seen for a while. And everyone is happy.

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