Them Ads, Them Ads …

We’ve been experimenting with some advertisements on Podcast.com, moving ads from page to page, trying out different ad providers (we get all our ads from one place — we aren’t yet doing deals directly with individual companies to advertise on our site). We want to find the right mix of ads and design, meaning we don’t want the advertisements to get in the way of what we want you to do on our site: to find good podcasts! We’ll continue to experiment in this way, and things will change gradually (just like the design of all of Podcast.com), so thanks for bearing with us.

Interestingly enough, this comes on the heels of a report by the Interactive Advertising Bureau, an organization that supports and tracks advertising on the Internet, that says companies will spend over 20 billion dollars to advertise on the Internet in 2007. While that is quite a bit of money, it’s still less than 10% of what companies spend to advertise everywhere (on television, on the radio, in newspapers, etc.). If you want to learn more, go ahead and click on the image to make it bigger — if you like charts and numbers (yes, a bit scary).